God: Omni-channel Retailer

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You’ve Got Mail is a romantic comedy film directed by Nora Ephron and starring Tom Hanks and Meg Ryan. It had a box office revenue of over $250 million on a budget of $65 million.

As I was musing about New England Transcendentalists (Thoreau, in particular), and his teacher, Emerson, and how they were influenced by Vishnu Purana and Bhagavad Gita (as was T.S. Eliot), and were in opposition to the harsh Congregational Calvanism that was the mainstay of the Puritan society at that time, I heard a little ping – You’ve Got Mail – on my iPhone:

Thank you for submitting a careful revision of the manuscript, Effective Online Order Acceptance Policies for Omni-Channel Fulfillment. The AE decided the paper did not need go to the reviewers and recommends acceptance as is. I agree. I am delighted to accept your manuscript for publication in Manufacturing & Service Operations Management. This is very nice research and I look forward to it appearing in the journal. 

This triggered a reframing of how to reach God, different from the Either/Or dichotomy (typical of Soren Kierkegaard and many Western philosophers):

Omni-channel retail is a multichannel approach to sales fulfillment that focus on providing seamless customer experience whether the client is shopping online praying from home a mobile device, a laptop or in a place of worship brick-and-mortar store.

Putting it in Business School lingo (that Jeff Bezos clearly aspires for):

   Wherever. Whenever. Whatever.

For centuries – millenia – folks have imagined and described God in a variety of ways, and to those discussions, I wish to add (borrowing the structure from an American Express ad):

   Omniscient? I don’t know. Omnipresent? Could be. Omnipotent? Perhaps. Omnichannel? Definitely, Maybe.😏

Definitely, Maybe is a romantic comedy-drama film written and directed by Adam Brooks, and starring Ryan Reynolds, Isla Fisher, Rachel Weisz, Elizabeth Banks, Abigail Breslin, and Kevin Kline. It had a box-office receipts of $55 million on a budget of $7 million.

1 comment

  1. Congratulations. I had one such acceptance once from SIAM J. on Control & Optimization! Nice to have that since the referees almost certainly as an obligation would ask some (possibly silly) revisions.

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